Category Archives: Business Savvy

8 Things to Do Before Launching a Crowdfunding Campaign

It always saddens me when I find an interesting crowdfunding project that I know is going to fail. And it frustrates me when I find a project that I would support—if only they’d given me a reason to do so. But they didn’t, and so I don’t. In the interest of keeping others from making […]

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Coming soon: Art Aligned Self-Study Guide

Cyber Monday, what a fitting day to announce my new program: the Art Aligned Self-Study Guide for Photographers. The guide is launching January 7th, just in time for your new year’s business resolutions. What is the Art Aligned Self-Study Guide? Art Aligned is a new business model framework designed to help you craft your ideal […]

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The Definition of Business – by Josh Kaufman

Josh Kaufman’s definition of a business (excerpted from his book, The Personal MBA: Master the Art of Business) is something to behold. Here it is: Roughly defined, a business is a repeatable process that: Creates and delivers something of value… That other people want or need… At a price they’re willing to pay… In a […]

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My New Year wish

As we look ahead to a new year, I’d like to leave you with a wish. This post began as my wish for photographers, but I’ve decided that this message goes beyond any one field and could apply to anyone who chooses it. My New Year wish for all of us is: That we stop […]

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How to cultivate patrons

This weekend, while browsing the Celebration of Craftswomen in San Francisco, I was reminded of how to cultivate patrons, the people who are genuinely interested in what you’re doing, adore your work and consistently buy from you. Let me tell you a story: I discovered one of my favorite jewelry artists, Kelly Morgen, in 2008. […]

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