Cyber Monday, what a fitting day to announce my new program: the Art Aligned Self-Study Guide for Photographers. The guide is launching January 7th, just in time for your new year’s business resolutions.
What is the Art Aligned Self-Study Guide?
Art Aligned is a new business model framework designed to help you craft your ideal business. It was born of my personal frustrations as a portrait and wedding photographer. After a few years of early success, I started second-guessing myself and listening to the advice of friends and experts who told me I was running my business the “wrong way.” Trying to be what others wanted me to be led to total burnout: I literally “best practiced” my business into the ground—and I lost both the drive to run my business and wield my camera.
During the self-imposed sabbatical that followed, I realized the messy misalignment: by adopting other people’s strategies for success, I was ignoring my own unique wisdom, talent, and artistic impulses. I had created someone else’s ideal business instead of my own.
The Art Aligned workshops—and now self-study guide—are designed to help you avoid the costly mistakes that I made and instead create a business that brings you joy and fulfillment instead of stress and despair.
The Art Aligned Self-Study Guide is a workshop in a book. It is a self-paced study guide that leads you step-by-step through the process of creating a wedding and portrait photography business that’s authentically aligned with you—from your heart and mind to your artistic style, brand, and marketing plan. Through 120 pages of juicy, thought-provoking content and 18 soul-searching exercises, you receive clear instructions to craft your vision statement, hone your distinct style, and communicate a consistent brand that will set you apart from everyone else in the marketplace.
Who’s it for?
The Art Aligned Self-Study Guide is designed for photographers specializing in weddings and portraits, and for those who aspire to do so. It can be used by photographers at any stage of their career: those just starting out as well as those who have been working for some time. It is for you if you want to make a change to your life and business by stepping away from conventional wisdom, “shoulds” and “must-dos” and instead embracing your own path to success through authentic differentiation. It’s about discovering and bringing to life your ideal photography business, not someone else’s.
Who is it NOT for?
The current version of Self-Study Guide is just for photographers working in the wedding and portrait markets. If you’re in another specialty, you could use the guide, but please bear in mind that it’s not written for you and some of the advice might not directly match your needs.
Also, the course isn’t for anyone who wants to be told what to do. If you’re into quick fixes and templates and recipes for success, run! This course is definitely not for you.
How does it work?
In the Art Aligned Self-Study Guide, I’ll share with you:
- Why differentiation is critical in business
- How you set the groundwork for success—on your terms
- How fear can stand in your way and what to do about it
- The definitive answer to “how do I stand out from my competition?”
- How to craft a style that will truly be your own
- Why your brand is not your key differentiator
- What branding really is, and how to do it effectively
- How to communicate your unique value to your ideal clients
- Bottom line: How to create a business that serves you as well as it serves your clients
Sound like something you need? Grab a preview right now, or join the mailing list to get an announcement as soon as it’s live.
Have any questions? Drop me a line or leave a comment below.
Thanks,
