Art Aligned Workshop for Photographers

Are you sick and tired of doing everything you’re “supposed to do” to grow your business?

Do you wish you could do what speaks to you and make a good living?

Hi, I’m Kate Watson and I created Art Aligned to help photographers and visual artists align artistry with business savvy, and creative expression with client attraction.

If you’re struggling to earn a living wage through your art, I’m here to help you design a new business model — one that’s in sync with your incomparable gifts and talents, and not a facsimile of someone else’s path to success.

I’ve got high-level training in business and finance, as well as 15+ years experience in the world of visual arts, with  particular emphasis on portrait and wedding photography. Put simply: I have decades of hard-won lessons tucked in my camera bag, and it’s my honor to share them with you.

My 3-month Art Aligned Workshop provides a supportive space to reshape your business, and to share your progress and success stories with like-minded artists. You’ll receive:

1. a professional review of your photography portfolio,
2. a comprehensive assessment of your business platform, and
3. personalized recommendations to help you reshape your business with artistic integrity and full alignment.

The Art Aligned Workshop includes:

• Four 90-minute main group calls (6:1)
  Learn core business strategies, participate in guided exercises, tap my brain, and tease apart your obstacles in a supportive group setting.
• Two 60-minute small group calls (2:1)
  Learn how to translate your unique motivations, vision and style into a business that sets you apart — and makes you irresistible to customers.
• Two 60-minute private calls (1:1)
  Receive customized recommendations for your business, and dig deeper into your entrepreneurial aspirations.
• Online group workspace + forum
  Connect with your fellow participants and pose questions between sessions.
• Peer mentoring
  You’ll be paired with another photographer, and the two of you will exchange focused feedback throughout the workshop.
• Non-disclosure agreement (NDA)
  All participants sign an NDA, to ensure that your business development ideas are protected, both during and after the workshop.

Topics covered include:

The next Art Aligned Workshop starts on May 10, 2011.  Group calls occur on Tuesdays:

• May 10th
• May 24th
• June 7th
• June 21st
• July 5th
• July 19th

Update May 6, 2011: Registration for the May 10th workshop has closed. Please check back soon for future dates.

The insight and critique Kate  offers in the Art Aligned workshop is like no other. Because she has spent so much time and effort viewing and analyzing not only photography, but so many different types of art, I felt like I could completely trust her judgment and insight into my personal work. Her critique was helpful and always accompanied with guidance on how to take the next step. Kate helped me narrow my focus and style of photography and helped me see my own work in a different way. I also appreciated her emphasis on truly finding what inspires us.
— Cindy Stansberry, Founder/Owner of Stansberry Photography